352ASHYUKA: A HUB OF MEDICINAL VALUESAshyuka, well known as noni is an ancient traditional medicinal plant. Noni scientifically Morinda citrifolia belongs to the family Rubiaceae is known for its medicinal value and as dietary supplement for over 2000 years. Now it became a researcher’s plant because of its potential therapeutic effects such as antibacterial, antiviral, antifungal, anti-tumor, analgesic, hypotensive, anti-inflammatory and immune enhancing effects. The review mainly focuses on phytochemical, ethnobotanical and pharmacological uses of ashyukasanthosharuna.kathi@gmail.comResearch4122013Noni,Noni fruit juice, Anti-oxidant,Anti-ischemic,Anti-cancerSanthosh Aruna M,Rama Rao N,Deepthi B,Lakshmi Prasanna J,Surya Prabha MChalapathi Institute of Pharmaceutical Sciences, Lam, Guntur, Andhra Pradesh, India.,Chalapathi Institute of Pharmaceutical Sciences, Lam, Guntur, Andhra Pradesh, India.,Chalapathi Institute of Pharmaceutical Sciences, Lam, Guntur, Andhra Pradesh, India.,Chalapathi Institute of Pharmaceutical Sciences, Lam, Guntur, Andhra Pradesh, India.,Chalapathi Institute of Pharmaceutical Sciences, Lam, Guntur, Andhra Pradesh, India.